Lead – Creative & Content Direction

Summary:

As the Lead – Creative & Content Direction will lead the creative and content production efforts, ensuring consistent brand identity, high-quality output, and strategic alignment with client objectives. This role will manage a team of specialized content creators, providing guidance, direction, and oversight to deliver compelling and effective creative assets across various platforms.

Responsibilities:

• Creative Direction & Brand Management:
  • Establish and maintain a cohesive brand identity across all creative and content materials.
  • Provide creative direction and guidance to the design and content teams.
  • Oversee the development of visual concepts and design solutions that meet client needs and objectives.
  • Ensure all creative output adheres to brand guidelines and quality standards.
• Content Strategy & Management:
  • Develop and implement content strategies that align with client goals and target audiences.
  • Manage the content production process, ensuring timely and efficient delivery of high-quality content.
  • Oversee content planning, creation, editing, and distribution across various channels.
  • Maintain a content calendar and ensure consistent content delivery.
  • Edit and proofread content for accuracy and style.
• Team Leadership & Management:
  • Lead and mentor a team of specialized content creators (video editors, graphic designers, copywriters).
  • Assign tasks, provide feedback, and monitor team performance.
  • Foster a collaborative and creative work environment.
  • Manage project timelines and budgets.
  • Conduct performance reviews, and give constructive critisism.
• Client Collaboration & Communication:
  • Collaborate with clients to understand their creative and content needs.
  • Present creative concepts and content strategies to clients.
  • Ensure clear and consistent communication with clients and internal teams.
  • Present design concepts, and content strategies to stake holders.

Qualifications:

• Proven experience in art direction, design, and content management.
• Strong leadership and team management skills.
• Excellent communication and presentation skills.
• Expertise in design software and content management systems.
• Strong understanding of brand identity and content strategy.
• Ability to manage multiple projects and deadlines.
• Strong portfolio of relevant creative work.