Sales Strategy & Proposal Specialist

Summary:

The Sales Strategy & Proposal Specialist is a pivotal role that empowers the sales team by crafting compelling proposals, providing strategic pre-sales insights, and ensuring the team is equipped with the necessary tools and knowledge to close complex deals. This individual combines strong writing and analytical skills with a deep understanding of digital strategy to enhance client confidence and drive successful sales outcomes.

Responsibilities:

• Proposal Development & Sales Enablement:
  • Develop and write persuasive and accurate proposals, RFPs, and other sales materials tailored to client needs.
  • Ensure consistency and quality across all sales documentation.
  • Create and maintain a library of sales enablement resources, including case studies, presentations, and product information.
  • Provide sales training and support to ensure the team is well-versed in product offerings and sales strategies.
  • Keep sales team up to date on market trends, and competitive intel.
• Digital Strategy Consultation (Pre-Sales):
  • Conduct in-depth analysis of client needs and objectives to develop tailored digital strategies.
  • Provide strategic insights and recommendations during the pre-sales process to demonstrate expertise and build client confidence.
  • Collaborate with the sales team to present complex digital solutions in a clear and compelling manner.
  • Develop and deliver pre-sales presentations and demonstrations.
  • Assist in the creation of Statements of Work (SOWs).
• Market & Competitive Analysis:
  • Research and analyze market trends, competitor activities, and client industries to inform proposal development and strategic recommendations.
  • Stay up-to-date on the latest digital marketing and technology trends.
• Collaboration & Communication:
  • Work closely with the sales team, product managers, and other stakeholders to gather information and ensure alignment.
  • Communicate effectively with clients to understand their needs and provide strategic guidance.
  • Maintain clear and organized documentation of all work.

Qualifications:

• Proven experience in proposal writing, sales enablement, or pre-sales consulting.
• Strong understanding of digital marketing and technology.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to develop and deliver compelling presentations.
• Experience conducting market and competitive analysis.
• Strong organizational and time management skills.
• Ability to work well under pressure and meet deadlines.
• Experience with CRM systems.   

Key Skills:

• Proposal Writing
• Sales Enablement
• Pre-Sales Consulting
• Digital Strategy
• Market Analysis
• Competitive Analysis
• Presentation Skills
• Communication
• Project Management
• CRM knowledge.