Inbound Marketing Campaign
Inbound Marketing works by placing your product or website online in well researched & visited keywords in search engines and niche web portals. Your website visitors get attracted by quality content, images, videos and more. Using a simple and easy site navigation, prospective customers can get all information about your Products or services. Visitors clicks on strategically placed call to action buttons to submit his contact information that your sales team can use to begin a conversation.
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A website needs to not just exist, it needs to also perform. Pleomatic's Inbound marketing techniques attract visitors, educate them & convince them to buy your product or service. Still not convinced? Talk to an Inbound Marketing evangelist now »
How Inbound Marketing works?
Inbound marketing is targeted in grabbing visitor's attention, through social media channels like Facebook, Twitter. Content Marketing plays a vital role in Inbound Marketing such as blogs, podcasts, premium case studies and white papers. We make your content interesting, informative and ensure that it adds value to your target audience, thus creating a positive connection in the eyes of the consumer. This results in better engagement your brand and more chances to buy your product or service.
Why Traditional Marketing fails?
- » 44% of direct mails and couriers are never opened resulting in a waste of time, postage and paper.
- » TV advertising is skipped by 86% of viewers. Source: The Guardian
- » A recent survey says that 84% of people within the age group of 25-34 have clicked out of a website because of an "irrelevant or intrusive ad"
The internet has provided us new ways to find, buy and research brands and products faster. The new marketing communication - inbound marketing - has become a two-way dialogue, much of which is facilitated by social media. Inbound marketing is the integration of SEO, blogging, content, social media, CTAs and landing pages that will drive traffic, leads and sales.
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Frequently Asked Questions (FAQ) on Inbound Marketing
How SEO fits in Inbound Marketing?Google's mission is to organize the world's content and present it to visitors in the most meaningful way. Thus Google is constantly trying to serve the most relevant search results to its audience. SEO helps Google "crawl" your website easily and find content and index them - so that when someone searches for it; your webpage can rank for those searches. Thus Organic SEO provides an opportunity to build brand relationships and influence the final purchase of a visitor.
It largely depends on the Industry, Plan chosen or the length of the campaign. An Insurance or BFSI industry project would take more effort and time than an E-commerce store project to see results from Inbound Marketing. But most of our customers have seen visible signs of improvement within 6-7 weeks of starting the project.
The Feb 2011 Google update, called "Panda" was mainly geared towards rewarding sites with high quality and trust worthy web content while simultaneously lowering the rankings of sites that have poor content and machine generated auto content.
The Google Instant suggestion tool is geared towards serving longer three-, four- and five-word terms, which are more specific to the needs of the users. This has led to a change in the way people search and visitors are moving away from short one- and two-word search terms.
