Supercharge your In-house Marketing Department

With Pleomatic as your MPO partner- get all your marketing activities done on-demand via a single dedicated agency.

Marketing is an ongoing process that involves carrying out a complex bunch of tasks simultaneously while not compromising on efficiency and effectiveness. Stiffer competition has made the task of marketing departments much tougher, with an increased emphasis on getting better than competitors and in meeting stakeholders' expectations when it comes to business communication, RoI and effective CRM with prospects and clients.

In marketing, the main challenge for any organisation is the need to liaison with a lot of marketing agencies like PR agencies, Ad agencies, Media Houses, Research firms etc. so as to meet their marketing objectives. These agencies when they work in isolation work on their specific objective rather than the overall objective of the organisation. This makes it difficult for organisations to reach their goal.

What are the top benefits of Marketing Process Outsourcing?

It takes a considerable amount of financial resources & technical expertise in diverse domains ranging from the conventional practices of advertising and sales promotion to the more modern ideas of website development and social media interaction. Large companies with impressive turnovers can afford high operational costs and internal investments to fund internal marketing department or team. But for companies falling under the category of micro, small and medium enterprises (MSME); face bottlenecks such as financial inadequacy and lack of human capital in both qualitative and quantitative terms.

MPO is ideal for MSMEs because:

MPO provides SMEs more control & predictability on the overall marketing operations.
With a MPO team by your side; SMEs can better understand the needs of their clients and deliver value
A MPO can bridge the gaps that exist in the traditional marketing model for better in-house and offshore team co-ordination
Enhance your in-house marketing and sales efforts seamlessly
MPOs is very cost effective as compared to an in house marketing function
Focus on your primary business model as a dedicated MPO implements your Marketing plan.
By hiring an MPO company, you get instant and continuous access to Experts and Experienced marketing professionals
MPOs are responsible to Deliver End business objectives and not just complete a set of tasks.

Business enterprises that are used to deal with several marketers & multiple marketing agencies will find Pleomatic's MPO services ideal.

How we start a MPO engagement?

We partner with you from the objective setting stage and hand hold the client throughout the objective are met. This process is designed to work with the clients an extension of their in-house marketing team at a much more productive and Cost effective format. We work as an extended marketing arm for clients to meet their short term and long term marketing goals.

We extend our selves as Your marketing team who THINKS, ACTS AS YOUR integrated marketing partner. With Pleomatic MPO services by your side, we act as a Catalyst between the best available resources in the market & you . We constantly help define and put your business strategy into marketing strategy and executable actions. We are your marketing team only sitting out of your office as if we were down the hall.

MPO Engagement Process

Step 1: Understanding of the sales or marketing objectives from the client.
Step 2: Re proposing the objective to the client after a brief study and market intelligence research.
Step 3: Drawing strategies to meet the set objectives.
Step 4: Breaking the strategies into several events and activities.
Step 5: Defining the methodology and modalities to execute the activities.
Step 6: Establishing customized reporting system or remote monitoring system for the client to have clear up date on the activities.
Step 7: Presenting the client with ROI and Activity analysis at the end of each project as well understand the clients the then objectives.

What we do

Marketing Planning & Strategy » Strategic thinking to help develop marketing and PR plans.
Ongoing Advice » Day-to-day practical, sensible and informed marketing advice.
PR » Developing a PR strategy, writing press releases and liaising with journalists.
Affinity Marketing » The development of relationships to produce new potential clients.
Market Research » Effective quantitative and qualitative research to test out your theories and canvass opinions.
MarCom » Effective advertising and direct mail. ALONGSIDE Producing regular client communications.
Overall Marketing Support » Supporting on advertising, PR and marketing advice.

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We are very happy to outsource our creative design and Digital Brand Management campaigns to Pleomatic since 2009. I would highly recommend their services.
John Fisher VP Sales, Trinity Inc.

Pleomatic has helped us ramp up and downsize marketing resources as per our changing campaign needs.
Sujit Kumar Sales Manager, Mahindra

MPO Services from Pleomatic