One agency. One method. One SLA.
We don't sell software. We don't sell strategy decks. We install a fully-operational appointment engine, run it for you, and measure ourselves on booked appointments — not impressions, not clicks, not "engagement."
Most digital marketing optimises for the wrong unit.
Agencies report on impressions, clicks, CPL, CTR — none of which pay your clinic's overhead. A booked appointment with a real customer in your chair pays the overhead. The reason most marketing budgets feel like a leaking tap is that the unit of measurement and the unit of value are different.
Pleomatic measures itself on the unit that actually pays your business — and signs a contract that says so. The 4M Method, the SLAs, the zero ad-spend markup, the 30-day install milestone — every operational choice we make comes from that single decision.
Four operating principles. Each one writes a contract clause.
Marketing principles that don't show up in the contract aren't real. Here are ours — and the contract clauses they generate.
Measure the unit that pays the business
A booked appointment with a real customer. Not a click, not a lead, not a "qualified inquiry." → Contract clause: 15 bookings per ₹50K spend, measured monthly.
Refuse to publish what we wouldn't defend
ASCI policy isn't a suggestion. Medical-claim copy gets pre-reviewed against the compliant whitelist. → Contract clause: any platform suspension caused by our non-compliance, we underwrite the equivalent spend.
Keep the math honest
Ad spend on your card. You see every rupee. Zero agency markup on media. → Contract clause: any undisclosed markup discovered = 10× refund. Has never been triggered because we don't do it.
Hand off cleanly when you leave
Ad accounts in your name, creative library transferable, lead database exportable on request. Moat-building works against the client. → Contract clause: full asset handoff within 14 days of cancellation.
Pleomatic operates the MixBound platform.
The 4M Method, the certification curriculum our practitioners pass, and the operational platform (AI-orchestrated WhatsApp, attribution dashboards, no-show recovery loops) are all MixBound IP. MixBound is an India-built, third-party-audited operating system for appointment-based businesses. Pleomatic is one of the agencies licensed to run it for clinics, salons, studios, and veterinary practices.
What this means for you: the engine in your business isn't something Pleomatic stitched together from scratch. It's a versioned, documented platform with an independent academy training the humans who operate it. If Pleomatic ever isn't the right operator for your clinic, the engine is portable — that's the whole point of an agency-neutral platform.
Vs. the three alternatives most clinics consider.
We're rarely the cheapest option in a Pleomatic-vs-X comparison. Here's the honest case for each alternative, and what we trade off in exchange.
Vs. in-house team (hire a marketing manager + agency)
An in-house manager + traditional agency is usually 1.5-2× our monthly cost once you factor salary + benefits + agency retainer + tool stack. They give you more control over brand voice and quicker reactions to local events. We give you a faster install (30 days vs ~90), a written SLA, and we carry the operational complexity of integrating five different tools. Pick in-house if your founder needs the brand-voice control more than they need the time back.
Vs. typical performance marketing agency
Performance agencies are good at media buying, less good at end-to-end engine integration. They ship campaigns; we ship engines. They charge 15-20% media markup; we charge zero. They measure clicks; we measure booked appointments. Pick a perf agency if you already have a great booking + WhatsApp + reminder stack and only need someone to buy media. We're rarely the right answer for that narrow scope.
Vs. SaaS tools you wire together yourself
Mindbody + Cal.com + Twilio + HubSpot + Zapier wired together is genuinely cheaper than us — if you have an in-house operator who'll maintain the integrations, write the WhatsApp scripts, calibrate the no-show recovery sequence, and run the weekly optimisation. Most clinics don't. Pick DIY if you have that operator. Pick us if you'd rather spend that time on patient care.
Built India-first. Compliant by design, not by audit.
Every engagement ships with India's Digital Personal Data Protection Act 2023 consent capture, lawful-purpose declarations, 30-day deletion-on-request workflow, and category-specific advertising-claim review (medical, financial, legal, where applicable). Patient and customer data is stored in India.
Read the details on our privacy, terms, and guarantees pages.
If this sounds like your kind of agency, let's talk.
20 minutes. We diagnose your funnel, tell you what's broken, and tell you on the call whether we're the right team for it.