Calculator

What does a booked appointment actually cost you?

Drop in your ad spend, lead numbers, and conversion rates. We'll show you the unit economics most agencies hide — cost per booking, cost per completed consult, ROAS, and how you'd look running on the Pleomatic network's median performance.

Your numbers

Your category

Monthly ad spend

₹

Meta + Google combined. Average cost per lead

₹

From your ad-platform dashboards. % of leads that book a consult

Lead → calendar booking conversion. % of booked who actually show up

Industry average for aesthetic clinics in India: ~60%. % of consults that convert to a sale

Consult-attended → paying customer. Average sale value

₹

Lifetime value of a converted customer.

What it actually costs you

Leads per month

—

Booked appointments

—

What you'd expect to see on your calendar.

Actual consults

—

Bookings minus no-shows.

New customers

—

Cost per booked appointment

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Cost per completed consult

—

What every patient who actually shows up costs you to acquire.

Customer acquisition cost

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Monthly revenue from ads

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Return on ad spend

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Multiplier — 5× means every ₹1 of ad spend returns ₹5 of revenue.

If you ran on the Pleomatic network median for aesthetic clinics

You'd convert — more leads into bookings on the same ad spend.

CPL on Pleomatic network

₹290

—

Booking rate on network

50%

—

Show-up rate on network

85%

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Pleomatic-median revenue per ₹50K

—

at your ticket size

Your numbers, your gap, your call.

20 minutes. We walk you through your specific funnel and what an installed appointment engine would do to these numbers.

Get a custom diagnosis on a 20-min call →