Pricing · Performance plan

Prove it for a quarter. Then pay only when you're booked.

Every business starts on the Growth plan. Once the engine has run a successful quarter — SLAs met, numbers reconciled — you can swap the monthly fee for 25% of the revenue it books, for six months. No new setup fee, no retainer, so we only win when your calendar fills.

How Performance works

Prove it first. Then pay from results.

It is the same engine and the same SLAs as every plan. The only thing that changes is how we get paid — and it changes once we've both seen three months of real numbers.

01

Start on the Growth plan

₹44K to install and ₹44K a month, live within 30 days, on the same SLAs and the same 30-day exit. This is where every business begins. See the Growth plan.

02

A quarter of proof

For three months we run the engine and reconcile the numbers with you: bookings against your calendar, revenue against your records. A successful quarter is one where the SLAs were met and both sides agree the numbers. Read the SLAs.

03

Switch, with no new setup fee

Clear the four checks and the fixed monthly fee is replaced by a 25% revenue share on the bookings the engine produces — calculated monthly, invoiced on the 1st, for six months. The engine is already installed, so there is nothing new to pay upfront. Ad spend stays on your card with zero markup.

04

After six months: your call

Return to the Growth plan — pro-rated from the switch date, no penalty — or exit cleanly. Ad accounts, creative, lead database and dashboard are handed off within 14 days of notice.

Performance plan · what unlocks it

A successful quarter, and four numbers.

Performance opens once you've had a successful quarter on the Growth plan and your business clears these numbers — both sides can verify them from the quarter's own data. Not there yet? Stay on Growth: nothing changes, and we revisit it with you at each quarterly review.

1quarter
On the Growth plan
Three months with the SLAs met and bookings and revenue reconciled against your own records.
12+ mo
Operating in India
An established business, run by an English-speaking team.
₹8L+/mo
Current revenue
Run rate from booked appointments. Below this, 25% rev-share doesn't pay for the engine.
₹40K+/mo
Current ad spend
On Meta or Google. Proves marketing maturity — we optimise, not teach basics.

✓ Plus clean ad accounts — no active Meta or Google platform suspensions. We review ASCI history during MAP.

Performance plan vs Growth plan

Same engine. Different way to pay.

Both plans deliver the same operations and SLAs, with zero markup on ad spend. What differs is when it starts, when the money moves and how long you commit.

What changes Performance plan Growth plan
When it starts After a successful quarter on the Growth plan Day one
Upfront No new setup fee — the engine is already installed ₹44K one-time setup
Monthly 25% revenue share on booked appointments, for 6 months ₹44K a month
Engine, operations, SLAs Identical Identical
Ad spend On your card, zero markup On your card, zero markup
If we miss the booking target Spend pauses at our cost; two missed months in a row lets you exit early with a full handoff Spend pauses at our cost; a free re-audit follows within 7 days
Commitment 6-month minimum, then back to Growth or a clean exit 30-day cancellation, no lock-in
Open to Growth clients with a successful quarter who clear the four numbers Any business where a new customer is worth about ₹30K+ in year one

Not sure where you stand? Say so on the call — we'll tell you what a successful quarter would look like for your business. See the Growth plan.

Performance plan questions

The fair questions about paying from results.

Why do I have to start on the Growth plan?

Because revenue share only works when both sides trust the numbers. A quarter on Growth gives us a verified baseline: which bookings came from the engine, what they were worth and how many showed up. Without it, "produced by the engine" becomes an argument. It also means the engine is installed and proven before we take our fee from results instead of a retainer.

What counts as a successful quarter?

Three months on the Growth plan in which the SLAs were met — the 60-second WhatsApp first reply and the booking target — and both sides have reconciled bookings against your calendar and revenue against your records. We confirm it together at the third monthly review.

Is there really no monthly fee?

Not for the six months. You pay no monthly fee and no new setup fee; you pay 25% of the revenue from the bookings the engine produces, calculated monthly and invoiced on the 1st. A month that books nothing costs you nothing, and if the engine misses its bookings target two months in a row you can exit early.

How does 25% compare with the market?

Published ranges for revenue-share and outcome-based agency pricing vary widely: commonly 5–15% of attributed revenue in some sources and 10–30% in others. 25% is at the upper end of that spread, which is what carrying six months of operations without a fixed fee costs. Run the all-in maths for your own volume in the calculator.

What happens after the six months?

You return to the Growth plan — pro-rated from the switch date, no penalty, no negotiation — or you exit and we hand everything off. Performance is a six-month window, not a permanent arrangement.

Can I leave before the six months are up?

Six months is the minimum, because we take our fee from results rather than a retainer. One exception is written into the contract: if the engine misses its bookings target two consecutive months, you can exit early with a full handoff of ad accounts, creative, lead database and dashboard credentials.

What if my business doesn't clear the four numbers?

Stay on the Growth plan — the same engine on the same SLAs, for ₹44K a month. We revisit it with you at each quarterly review, and Performance opens as soon as the numbers do.

Who owns the ad accounts and the data?

You do, on every plan. Ad accounts are created in your name, spend runs on your card, the lead database stays yours, and creative is licensed to you perpetually. Nothing is held back if you leave.

More questions? See the full FAQ or email us.

Start on Growth. Earn Performance.

A 20-minute call is enough to check the four numbers and tell you what a successful quarter looks like for your business. Every plan runs the same engine on the same SLAs; Growth is where it begins.